Our customer already had a clear label in market for their haircare range and wanted to retain the same clean, no-label look that showcased the bottle colour. New compliance and multilingual requirements meant additional information now had to be added, without changing the appearance of the existing label.
They came to us for a technical solution that would allow them to keep the clear material and original design.
We developed a peel & reveal label construction that allowed the extra information to be hidden while maintaining the same clear aesthetic.
An ultra-clear polypropylene base layer was used for the peel & reveal content, so when opened, the information appears as though it is printed directly onto the bottle. A second ultra-clear printed layer was laminated on top to replicate the original label design.
To prevent the hidden text from showing through the top layer and affecting readability, multiple hits of white ink were applied. We then colour-matched the bottle and printed over this area so it blended seamlessly, preserving the illusion of a clear, no-label look.
The customer was able to add all required compliance information while keeping the same clean, transparent appearance of their original label. The peel & reveal content remains discreet and hidden.
