Because the sleeve doesn't need to support or contain the product, it can be produced from lighter board than a full carton, it can also be smaller in size than the total footprint of the product.
Sleeves can be reprinted and replaced without changing the underlying container. Useful for seasonal campaigns, new variant or flavour launches, and regulatory copy updates where only the text needs to change.
If you already have a container you're happy with, a sleeve adds brand presence and product information without a full packaging redesign.
Printed on the same HP Indigo presses as our self-adhesive labels, colour matching between a card sleeve and a label on the same product is reliable. A joined-up look across your primary and secondary packaging is straightforward to achieve.
