Variable data labels

Date Posted:18 June, 2024

Dry peel with variable data

How variable data printing works

Dynamic printing technology

Variable data printing (VDP) allows us to change elements of the label design dynamically during the printing process. Unlike traditional static printing methods, where every label in a print run is identical, VDP incorporates a database-driven approach to customise each label. This means that text, images, barcodes, and other graphical elements can vary from one label to the next without pausing or altering the print run.

Key components of unique label production

There are multiple options and techniques available

1. Dynamic text: Information such as product names, serial numbers, batch numbers, expiration dates, and personalised messages can be varied on each label. This is especially useful for sectors like pharmaceuticals, where each medicine bottle might need a unique identifier, or for promotional items that require unique codes for each unit.

2. Custom images and graphics: Variable data printing allows us to incorporate different images or graphics on each label. This could include unique QR codes, different logos for multi-brand packaging, or personalised images for marketing campaigns.

3. Barcodes and QR codes: Each label can have a unique barcode or QR code, essential for inventory management, product tracking, and consumer engagement. This feature is particularly beneficial for logistics, retail, and e-commerce sectors where tracking individual items is critical.

4. Colour variability: With the HP Indigo, we can produce full-colour variable data labels. This capability allows us to change colours dynamically, offering a vibrant and eye-catching design that can be customised for each unit.

Examples of unique label applications

There are myriad use cases for variable data

1. Pharmaceuticals: Each medicine bottle or package can have a unique serial number, patient-specific information, and batch details, ensuring traceability and compliance with regulatory standards.

2. Retail and e-commerce: Personalised labels for each product can include unique promotional codes, customer-specific messages, and individual tracking barcodes, enhancing the customer experience and improving logistical efficiency.

3. Food and beverage: Labels can include unique nutritional information, batch numbers, and promotional graphics. For example, a promotional campaign might feature unique QR codes that link to different recipes or discount offers.

4. Events and competitions: Tickets or promotional items can be printed with unique identifiers, such as entry codes for competitions, personalised invitations, or unique promotional offers, increasing engagement and participation.

5. Medical lab testing: Each sample can be uniquely labelled with patient-specific information, test identifiers, and barcodes for efficient tracking and management. This ensures accuracy in testing, reduces the risk of errors, and facilitates seamless integration with laboratory information management systems (LIMS).

In summary

Utilise variable data to simplify complex labelling tasks

The ability to produce completely unique labels in a single print run using variable data printing on our HP Indigo presses opens up a world of possibilities for our clients. Whether for compliance, marketing, or logistical purposes, these labels offer unmatched flexibility and precision. We are dedicated to leveraging this technology to provide innovative and effective solutions tailored to the specific needs of our customers.

If you would like more information on how our unique variable data labels can benefit your business, please get in touch with a member of our expert team.

We’ll solve your printing requirements

Give us a call or complete our online quote form to get started. Our team will then guide you through the process, from artwork approval to printing and delivery.